Analysis: Last 50 Jobs #12

It's taken 8 months to add 50 new jobs (that meet the criteria) to be added to this site.  Featured jobs were all pitched to me by recruiters. In order to be eligible, they had to be primarily centered on email marketing and include pay and be at least $75/hr or $150k/yr.

FULL-TIME

30%
REMOTE

62%
HOURLY

$80
MEDIAN		ANNUALLY

$150k
MEDIAN
 
Top Level Observations
  • It took 8 months to get to 50 jobs - this was one month longer than last time. (During this period, I changed the minimums from $70/hr to $75/hr and from $100k/yr to $120k/yr.)
  • It's still pretty quiet out there - about half the jobs pitched to me by recruiters aren't email and most of the email I'm rejecting because they're just not paying what they should - especially for SFMC and for the years of experience often sought. 

Full-Time Roles
  • 15 out of 50 (30%) of the roles pitched were full-time roles.  (up from 22% last time)
  • Rates ranged from $110k/yr to $180k/yr (an unnamed company in Boston and a remote role with TCS
  • The average was $147k/yr (up from $143k) with a median of $150k/yr (unchanged).
 
Contract Roles
  • Contract roles ranged from $65/hr to $110/hr (Renewal by Anderson).  
  • The average was $81/hr (unchanged) and the median was $80/hr (unchanged).
 
Where the Work is Done
  • 31 out of 50 (62%) of the roles pitched were remote. (unchanged)
  • Two companies offered New Jersey or a second location
  • Otherwise, there were 7 in California, 2 in Boston, Mass., and 1 each in Illinois, Michigan, New York, Ohio, Texas, Tennesse, Virginia and Washington State.
 
Work for Us!
  • 18 of the 50 roles were named companies this time around. 
     
    • 7-Eleven
    • Ama Waterways
    • CoreBridge Financial
    • DoorDash
    • Facebook/Meta
    • Ford
    • Ford
    • JP Morgan Chase Bank
    • PECO Energy
    • Prudential Financial
    • Renewal by Andersen
    • Robert Half
    • Sage Software
    • Tailored Brand
    • TCS
    • TCS
    • ThomasArts
    • Trace3 

Recommendations -- How can you stand out in a crowded field?
  • MENTION PAY. Include the budgeted compensation range, at the very least the base salary. This is now the law in a number of places and it's becoming an immediate red flag if you don't include it initially. It's definitely a bad sign if you push back.
     
  • RAISE YOUR RATES. These are the competition who are struggling to find candidates, the companies that aren't struggling are paying more and filling quickly.
     
  • GO FULL-TIME. If you're looking for a professional with years of experience, is a 6-month contract really your best offer? 
     
  • BE SPECIFIC. Be specific about what you need, if necessary ask someone like me to help you refine your job description. The field attracts introverts with imposter syndrome. A poorly worded job description that asks for the moon is just asking to be dismissed.
     
  • UNDERSTAND THE FIELD. There's a lot of work involved in email marketing. Email Marketers who are also Web Developers, Copywriters or Designers are rare.  You can try to find them, or set more reasonable expectations.
     
  • SOURCE INSTEAD OF SPAM. Instead of indiscriminately sending the job to everyone, practice sourcing - identify specific people and go after them. And if they're not interested, ask them for 2-3 people they'd recommend.
 
Reading List -- Some materials I like to share.
 
The Fine Print
  • This site does not post roles under $120k/yr or $75/hr and when a range was offered, the highest number was used here for the calculations as we're in a very tight labor market and rates still lagging compared the value an email marketing professional will generate for your organization.
  • Only base salaries were used here for even comparisons. Bonuses, restricted stock and other benefits should be evaluated when choosing between two otherwise similar offers.
  • Because all these jobs have been pitched to me personally, they tend to skew towards SFMC.
  • Not all jobs are created equal.  There's a lot of similarities, but when pricing your opening, it's good to review other roles for similarities that go beyond quick averages like this.
 
Past Issues: