Analysis: Last 50 Jobs #8

50 new jobs have met the criteria and been featured on the Email Marketing Jobs blog. Featured jobs were all pitched to me by recruiters. In order to be eligible, they had to include pay and be at least $50/hr or $100k/yr.

FULL-TIME

48%
REMOTE

80%
HOURLY

$75
MEDIAN		ANNUALLY

$148k
MEDIAN
 
Full-Time Roles
  • 24 out of 50 (48%) roles pitched were full-time roles.  
  • Rates ranged from $100k/yr (one undisclosed company) to 220k/yr (also undisclosed)
  • The average was $152k/yr with a median of $148k/yr.
 
Contract Roles
  • Contract roles ranged from $50/hr (Carbonite & Webroot) to $110/hr (Cengage Learning and one undisclosed company).
  • The average was $76/hr and the median was $75/hr.
 
Where the Work is Done
  • Onsite and hybrid is up with (3 in California and Texas, 1 each in New York, New Jersey, Arizona and Toronto and one who didn't care where you worked as long as it was one of their offices. 
 
Work for Us!
  • 15 of the 50 roles were named companies this time around. 
     
    • Banfield
    • Carbonite & Webroot
    • CBRE
    • Cengage Learning
    • Charles Schwab
    • Children's Health
    • CUNA Mutual Group
    • NYU Langone Health
    • Ponce Bank
    • Publix Super Markets
    • Reckitt
    • Reebok
    • Rent.
    • Sysco Foods
    • TCS

Recommendations -- How can you stand out in a crowded field?
  • MENTION PAY. Include the budgeted compensation range, at the very least the base salary.
     
  • RAISE YOUR RATES. These are the competition who are struggling to find candidates, the companies that aren't struggling are paying more and filling quickly.
     
  • GO FULL-TIME. If you're looking for a professional with years of experience, is a 6-month contract really your best offer? 
     
  • BE SPECIFIC. Be specific about what you need, if necessary ask someone like me to help you refine your job description. The field attracts introverts with imposter syndrome. A poorly worded job description that asks for the moon is just asking to be dismissed.
     
  • UNDERSTAND THE FIELD. There's a lot of work involved in email marketing. Email Marketers who are also Web Developers, Copywriters or Designers are rare.  You can try to find them, or set more reasonable expectations.
     
  • SOURCE INSTEAD OF SPAM. Instead of indiscriminately sending the job to everyone, practice sourcing - identify specific people and go after them. And if they're not interested, ask them for 2-3 people they'd recommend.
 
Reading List -- Some materials I like to share.
 
The Fine Print
  • This site does not post roles under $100k/yr or $50/hr and when a range was offered, the highest number was used here for the calculations as we're in a very tight labor market and rates still lagging compared the value an email marketing professional will generate for your organization.
  • Only base salaries were used here for even comparisons. Bonuses, restricted stock and other benefits should be evaluated when choosing between two otherwise similar offers.
  • Because all these jobs have been pitched to me personally, they tend to skew towards SFMC.
  • Not all jobs are created equal.  There's a lot of similarities, but when pricing your opening, it's good to review other roles for similarities that go beyond quick averages like this.
 
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