Analysis: Last 50 Jobs #10

50 new jobs have met the criteria and been featured on the Email Marketing Jobs blog. Featured jobs were all pitched to me by recruiters. In order to be eligible, they had to include pay and be at least $50/hr or $100k/yr.

FULL-TIME

22%
REMOTE

62%
HOURLY

$78
MEDIAN		ANNUALLY

$130k
MEDIAN
 
Top Level Observations
  • It took 9 months to get to 50 jobs.  While I did change the minimum requirements for contracting work from $50/hr to $65/hr, I don't think that had a big impact.
  • The market has definitely been slower. Though, as I posted this, I also had 4 new jobs to post.  It might be starting to pick up again a little.

Full-Time Roles
  • 11 out of 50 (22%) of the roles pitched were full-time roles.  (vs 40% last time)
  • Rates ranged from $100k/yr (Arkus + one undisclosed company) to $256k/yr (PennyMac)
  • The average was $153k/yr (vs $158k) with a median of $130k/yr (vs $150k).
 
Contract Roles
  • Contract roles ranged from $50/hr to $110/hr (undisclosed).  
  • During this period, I increased the minimum from $50/hr to $65/hr.
  • The average was $78/hr (vs $79) and the median was $78/hr (vs $75).
 
Where the Work is Done
  • 31 out of 50 (62%) of the roles pitched were remote. (vs 84% last time)
  • 6 roles were office-based, but with you could choose from multiple locations
  • Otherwise, there were 6 in California, 1 in Illinois, 1 in Massachusetts, 2 in New Jersey, 1 in New York and 2 in Texas 
 
Work for Us!
  • 14 of the 50 roles were named companies this time around. 
     
    • American Airlines
    • Arkus, Inc.
    • Capgemini
    • Charles Schwab
    • CSAA Insurance
    • IBM for T-Mobile
    • Infosys
    • LTI Mindtree
    • PennyMac
    • Persistent Systems
    • Salem Infotech
    • SYSCO Corporation
    • TCS
    • Teachers Insurance and Annuity Association of America

Recommendations -- How can you stand out in a crowded field?
  • MENTION PAY. Include the budgeted compensation range, at the very least the base salary.
     
  • RAISE YOUR RATES. These are the competition who are struggling to find candidates, the companies that aren't struggling are paying more and filling quickly.
     
  • GO FULL-TIME. If you're looking for a professional with years of experience, is a 6-month contract really your best offer? 
     
  • BE SPECIFIC. Be specific about what you need, if necessary ask someone like me to help you refine your job description. The field attracts introverts with imposter syndrome. A poorly worded job description that asks for the moon is just asking to be dismissed.
     
  • UNDERSTAND THE FIELD. There's a lot of work involved in email marketing. Email Marketers who are also Web Developers, Copywriters or Designers are rare.  You can try to find them, or set more reasonable expectations.
     
  • SOURCE INSTEAD OF SPAM. Instead of indiscriminately sending the job to everyone, practice sourcing - identify specific people and go after them. And if they're not interested, ask them for 2-3 people they'd recommend.
 
Reading List -- Some materials I like to share.
 
The Fine Print
  • This site does not post roles under $100k/yr or $65/hr and when a range was offered, the highest number was used here for the calculations as we're in a very tight labor market and rates still lagging compared the value an email marketing professional will generate for your organization.
  • Only base salaries were used here for even comparisons. Bonuses, restricted stock and other benefits should be evaluated when choosing between two otherwise similar offers.
  • Because all these jobs have been pitched to me personally, they tend to skew towards SFMC.
  • Not all jobs are created equal.  There's a lot of similarities, but when pricing your opening, it's good to review other roles for similarities that go beyond quick averages like this.
 
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