Email Marketing Jobs: Analysis: Last 50 Jobs Posted #2

Here's a look at the last 50 roles posted to this site.

Previous 50: Oct. 2021

Full-time roles (27 / 54%):

Contract roles:

(including contract, contract-to-hire or any other hourly arrangements):

Lowest: $50/hr - two companies - one unnamed, the other Big Lots!
Highest: $140/hr for an SFMC SME (6-month contract, will be directing others' work)
Average: $75.38/hr (up from $69.08/hr)
Median: $70.00/hr (up from $65/hr)

Remote:

68% of roles (last: 64%) including one that preferred Canada residency
Non-Remote -- California - 6, Georgia - 1, Minnesota - 1, North Carolina - 1, Ohio - 1, Pennsylvania - 1, Washington - 1 as well as 4 that indicated a non-remote requirement but offered locations in multiple states

Companies:

How can you improve your recruiting?

MENTION PAY. Include the budgeted compensation range, at the very least the base salary.
GO FULL-TIME. If you're looking for a professional with years of experience, is a 6-month contract really your best offer?
BE SPECIFIC. Be specific about what you need. Too many jobs list a million requirements.
SOURCE INSTEAD OF SPAM. Instead of indiscriminately sending the job to everyone, practice sourcing - identify specific people and go after them. And if they're not interested, ask them for 2-3 people they'd recommend.
RAISE YOUR RATES. These are the competition who are struggling to find candidates, the companies that aren't struggling are paying more and filling quickly.
UNDERSTAND THE FIELD. There's a lot of work involved in email marketing. Email Marketers who are also Web Developers or Designers are rare. You can try to find them, or set more reasonable expectations.
LEARN MORE. Read these articles:

Caveats and considerations:

This site does not post roles under $100k/yr or $50/hr because the goal is to connect serious companies to real email professionals.
When a range was offered, the highest number was used here, again, this site is for email professionals who are experienced in their craft and overall rates still lag.
Only base salaries were used here for even comparisons. Some companies offered bonuses and restricted stock units as part of their overall compensation package.
Because all these jobs have been pitched to me personally, they tend to skew towards SFMC.
Not all jobs are created equal. There's a lot of similarities, but when pricing your opening, it's good to review other roles for similarities that go beyond quick averages like this.
Some non-remote roles offered office locations in more than 1 state.

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