Newer data: April 2022
50 new jobs have met the criteria and been featured on the Email Marketing Jobs blog. Featured jobs were all pitched to me by recruiters. In order to be eligible, they had to include pay and be at least $50/hr or $100k/yr.
| FULL-TIME 48% | REMOTE 94% |
| HOURLY $73 MEDIAN | ANNUALLY $160k MEDIAN |
Full-Time Roles
- 24 out of 50 roles pitched were full-time roles.
- The minimum rate was $100k/yr (Stride)
- The maximum rate was $250k/yr (a Director role offered through HAYS Recruiting)
- The range ($100k/yr to $250k/yr) is up from January, and the the average was up to $163k/yr and with a median of $160k/yr compared to January's $154k/yr average and $153k/yr median.
Contract Roles
- Contract roles ranged from $50/hr (Newell Brands and two undisclosed roles) to $110/hr (undisclosed). In January the range was $52/hr to $150/hr.
- The average was $75/hr (down from $80/hr in December) and the median was $73/hr (down from $78/hr)
Where the Work is Done
- Only 3 roles were required to take place in an office (though most were temporarily quarantined until COVID is over, whenever that will be) -- 1 offered Dallas, Texas or Atlanta and there was 1 each for California and Washington state.
Work for Us!
- 22 of the 50 roles were named companies this time around:
- AGCO
- Auction . com
- Audible
- Bed Bath & Beyond
- E&Y
- IBM
- Identity and Access Solutions
- Marrina Decisions
- Mindtree for Google
- MPower Consulting for GREY Midwest
- Newell Brands
- Platform 6
- Playable
- Real Chemistry
- rockITdata
- Salesforce
- Stride
- Technuf
- Traction on Demand
- Vertisystem
- Virtusa
Recommendations -- How can you stand out in a crowded field?
- MENTION PAY. Include the budgeted compensation range, at the very least the base salary.
- RAISE YOUR RATES. These are the competition who are struggling to find candidates, the companies that aren't struggling are paying more and filling quickly.
- GO FULL-TIME. If you're looking for a professional with years of experience, is a 6-month contract really your best offer?
- BE SPECIFIC. Be specific about what you need, if necessary ask someone like me to help you refine your job description. The field attracts introverts with imposter syndrome. A poorly worded job description that asks for the moon is just asking to be dismissed.
- UNDERSTAND THE FIELD. There's a lot of work involved in email marketing. Email Marketers who are also Web Developers, Copywriters or Designers are rare. You can try to find them, or set more reasonable expectations.
- SOURCE INSTEAD OF SPAM. Instead of indiscriminately sending the job to everyone, practice sourcing - identify specific people and go after them. And if they're not interested, ask them for 2-3 people they'd recommend.
Reading List -- Some materials I like to share.
The Fine Print
- This site does not post roles under $100k/yr or $50/hr and when a range was offered, the highest number was used here for the calculations as we're in a very tight labor market and rates still lagging compared the value an email marketing professional will generate for your organization.
- Only base salaries were used here for even comparisons. Bonuses, restricted stock and other benefits should be evaluated when choosing between two otherwise similar offers.
- Because all these jobs have been pitched to me personally, they tend to skew towards SFMC.
- Not all jobs are created equal. There's a lot of similarities, but when pricing your opening, it's good to review other roles for similarities that go beyond quick averages like this.
Past Issues: