- General Notes for Recruiters
- Job Titles
- Recommended Pay Rates
- Special Notes for Contract or Consulting Positions
General Notes for Recruiters
Have you read our recent blog post "Recruiters, We Need to Talk"?
Email Marketing and Email Production practitioners are in high demand, many receiving an average of 3-5 requests for resume (RFRs) a week from recruiters via Indeed, Monster, LinkedIn and others. There are far more open roles currently than there are practitioners looking for work. Do all you can to set your offer apart!
For best results, be as complete as possible. For instance...
- Company Name or Industry: If you cannot include your client's name, please note the industry.
- Benefits: If available, please mention.
- Employment Type: Contract (length), Direct Hire, W2, 1099, etc.
- Location: It helps to be more specific than simply "Los Angeles" or "San Francisco"
- Pay Scale/Range: This is required by law in multiple U.S. states, cities and counties. It's a red flag if you can't/won't provide this information.
- Perks: If you're aware of any perks or anything that distinguishes your client from everyone else, please note them.
- Remote: If the employer will (or absolutely will not) entertain remote workers, please note.
- URL: If you've got a job description link, please include it. This lends credibility to the job posting.
- Technology: If your client has an established platform, please include details.
- Your Name: Recruiters, please include your full name, phone and email address if you want people to contact you.
Job Titles
Manager
"Manager" is an overused catchall.
If this is the title, please try to specify if this is a people manager, program manager or project manager-type role. This will help prospective candidates to know what level of responsibility they'll be expected to handle.
- When to use: When they will have some sort of responsibility/oversight.
- When not to use: When you're just looking for a word to stick on the end but you're not giving the role any real autonomy.
Specialist
Another confusing title is "Specialist" - some companies use to represent an entry-level or near-entry level role, someone newly graduated without a lot of real-world experience. Suggests low pay and that you expect them to "stay in their box."
But, it's also regularly used to indicate a high-performing individual contributor who gets paid as well as a mid-level manager (or better) but has no people-management responsibilities and isn't on a managerial/leadership track.
- When to use: To describe a specialty, such as "Email Deliverability Specialist"
- When not to use: To describe an entry-level job. Use "Coordinator" instead.
Analyst
Similar to Specialist, "Analyst" is a title that's abused. An Analyst should be responsible for reporting (not simply running reports) and analyzing the data - either to highlight trends or, better yet, to actually make recommendations.
- When to use: When the role involves interpreting data, such as "Email Campaign Analyst"
- When not to use: To describe an entry-level job. Use "Coordinator" instead.
Recommended Pay Rates
See also: You’re not serious about equity if you don’t post salaries--This section is outdated and needs to be updated--
Here are some recommendations for pay in Los Angeles. Adjust up or down for the relative cost-of-living in the area where the position is being offered.
Note: Entry level does not exist, except in design, copywriting. (This could be a great topic for a future blog post if anyone wants to write it!)
Note: Some of the titles here violate the guidelines from the last section. When they're no longer used, we'll remove them from this section.
Email Marketing Specialist; Jr. Email Developer; Email Marketing Analyst; Jr. Email Designer; Traffic Manager
- Junior with 3-5 years of experience - $100k
- Developer - Builds HTML/CSS, implements tests, provides basic results. Can build automations and journeys.
- Designer - Creates designs based on existing templates or specs. May produce exploratory concepts. Works within existing standards.
- Provides documentation
- Can handle social media, too, if necessary
- Typically can be successful remote, contract or on-demand/consultant role
- Senior with 5+ years of experience - $130k
- Developer - Builds HTML/CSS and programs in the coding language of the platform
- Designer - Designs new templates or modules, establishes/sets standards.
- Recommends and implements tests, provides reports/results and some analysis/recommedations
- Can propose, design and build automations/journeys.
- Unofficial Team Lead - Might mentor/guide/assist/lead the day-to-day work of 1 or 2 junior people in a non-supervisory capacity.
- Senior might have leadership/managerial (3+ staff) requirements - $155k
- All of the above, plus has marketing experience. Can run an entire program, working with other marketers to determine direction of program and new emails to add, has at least some responsibility for budget or profitability of program, has 3 or positions on the org chart reporting to them.
- Director-level role - ability to chart course, responsible for a budget, responsible for leading one or more managers and an overall staff of 5 or more. - $180k-$205k
Special Notes for Contract or Consulting Positions
The absolute minimum for an Email Marketing contract role should be $50/hour.
- 3-months - add 25% to hourly equivalent
- 6-months - add 20% to hourly equivalent
- 12+ months - add 15% to hourly equivalent)
- Long-term or open-ended contract/consulting/remote - add 10% to hourly equivalent
Anything 6-months or less should be open to remote.
3-month contracts should be rare. If it's a 3-month contract, your best bet is to look to an existing Consulting Firm or Agency. Otherwise, you should be open to a shared resource (independent contractor and 1099) and non-standard schedule. (You need a bridge and there are lots of ICs who can fit you into their schedule if you have solid requirements and just need someone to pinch hit briefly.)
See also: Freelancers, what should your hourly rate be?