Newer data: February 2022
50 new jobs have met the criteria and been featured on the Email Marketing Jobs blog. Featured jobs were all pitched to me by recruiters. In order to be eligible, they had to include pay and be at least $50/hr or $100k/yr.
| FULL-TIME 46% | REMOTE 82% |
| HOURLY $78 MEDIAN | ANNUALLY $153k MEDIAN |
Full-Time Roles
- 23 out of 50 roles pitched were full-time roles.
- The minimum rate was $100k/yr (Tata Consultancy and Avantax)
- The maximum rate was $215k/yr (OpenText - with a low end that started at $100k, they hit both ends of the range)
- The range ($100k/yr to $215k/yr) is unchanged from December, but the the average was up to $154k/yr and with a median of $153k/yr compared to December's $145k/yr average and $140k/yr median.
Contract Roles
- Contract roles ranged from $52/hr (Gilead Sciences) to $150/hr (an undisclosed SFMC Architect role, now filled). In December the range was $50/hr to $140/hr.
- The average was $80/hr (up from $75/hr in December) and the median was $78/hr (up from $70/hr)
Where the Work is Done
- Only 9 roles were required to take place in an office (though most were temporarily quarantined until COVID is over, whenever that will be) -- 2 offered multiple locations within the U.S., 2 were in California and 1 each for Connecticut, Illinois, New Jersey, Texas and Washington.
Work for Us!
- 24 of the 50 roles were named companies this time around:
- Allstate Insurance
- American Heart Association
- American Medical Association
- Avantax
- Blue Shield of California
- Bubblebox
- Capgemini
- Capital One
- Computer Aid
- Epsilon
- Gilead Sciences
- GoDaddy
- Merck
- NetJets
- OpenText
- Petco (x2)
- Plative
- ResortPass
- TA Digital
- Tata Consultancy Services (x2)
- Thrilling
Recommendations -- How can you stand out in a crowded field?
- MENTION PAY. Include the budgeted compensation range, at the very least the base salary.
- RAISE YOUR RATES. These are the competition who are struggling to find candidates, the companies that aren't struggling are paying more and filling quickly.
- GO FULL-TIME. If you're looking for a professional with years of experience, is a 6-month contract really your best offer?
- BE SPECIFIC. Be specific about what you need, if necessary ask someone like me to help you refine your job description. The field attracts introverts with imposter syndrome. A poorly worded job description that asks for the moon is just asking to be dismissed.
- UNDERSTAND THE FIELD. There's a lot of work involved in email marketing. Email Marketers who are also Web Developers, Copywriters or Designers are rare. You can try to find them, or set more reasonable expectations.
- SOURCE INSTEAD OF SPAM. Instead of indiscriminately sending the job to everyone, practice sourcing - identify specific people and go after them. And if they're not interested, ask them for 2-3 people they'd recommend.
Reading List -- Some materials I like to share.
The Fine Print
- This site does not post roles under $100k/yr or $50/hr and when a range was offered, the highest number was used here for the calculations as we're in a very tight labor market and rates still lagging compared the value an email marketing professional will generate for your organization.
- Only base salaries were used here for even comparisons. Bonuses, restricted stock and other benefits should be evaluated when choosing between two otherwise similar offers.
- Because all these jobs have been pitched to me personally, they tend to skew towards SFMC.
- Not all jobs are created equal. There's a lot of similarities, but when pricing your opening, it's good to review other roles for similarities that go beyond quick averages like this.
Past Issues: