Analysis: Last 50 Jobs #7

Newer data (December 2022) available!

50 new jobs have met the criteria and been featured on the Email Marketing Jobs blog. Featured jobs were all pitched to me by recruiters. In order to be eligible, they had to include pay and be at least $50/hr or $100k/yr.

FULL-TIME

56%
REMOTE

92%
HOURLY

$66
MEDIAN		ANNUALLY

$150k
MEDIAN
 
Full-Time Roles
  • 28 out of 50 roles pitched were full-time roles.  (56%, up from 54% last round)
  • Rates ranged from $100k/yr (Ponce Bank and one undisclosed company) to 230k/yr (undisclosed company)
  • The average was $154k/yr (down from $160k/yr) with a median of $150k/yr (down from $160k/yr)
 
Contract Roles
  • Contract roles ranged from $50/hr (College Board and two undisclosed companies) to $115/hr (undisclosed).  In June the range was $50/hr to $110/hr.
  • The average was $69/hr (down from $77/hr) and the median was $66/hr (down from $70/hr)
 
Where the Work is Done
  • Onsite and hybrid was down slightly, with 4 roles (2 in California, 1 in Washington, 1 in Virginia). 
 
Work for Us!
  • 26 of the 50 roles were named companies this time around. This is up from 21 last round.  
     
    • 1stDibs
    • Ascension Technologies
    • Assurant
    • Capital One
    • Cloud for Good
    • Cognizant
    • College Board
    • Credera
    • CUNA Mutual Group
    • DELL Technologies
    • Fenom Digital
    • Fossil
    • Humana
    • League
    • LegalZoom
    • Plymouth Rock Assurance
    • Ponce Bank
    • Rosetree Solutions
    • Salesforce (x3)
    • Sysco Foods
    • TCS / Tata Consultancy Services (x2)
    • TCS for Better Business Bureau
    • Wyndham Hotels & Resorts

Recommendations -- How can you stand out in a crowded field?
  • MENTION PAY. Include the budgeted compensation range, at the very least the base salary.
     
  • RAISE YOUR RATES. These are the competition who are struggling to find candidates, the companies that aren't struggling are paying more and filling quickly.
     
  • GO FULL-TIME. If you're looking for a professional with years of experience, is a 6-month contract really your best offer? 
     
  • BE SPECIFIC. Be specific about what you need, if necessary ask someone like me to help you refine your job description. The field attracts introverts with imposter syndrome. A poorly worded job description that asks for the moon is just asking to be dismissed.
     
  • UNDERSTAND THE FIELD. There's a lot of work involved in email marketing. Email Marketers who are also Web Developers, Copywriters or Designers are rare.  You can try to find them, or set more reasonable expectations.
     
  • SOURCE INSTEAD OF SPAM. Instead of indiscriminately sending the job to everyone, practice sourcing - identify specific people and go after them. And if they're not interested, ask them for 2-3 people they'd recommend.
 
Reading List -- Some materials I like to share.
 
The Fine Print
  • This site does not post roles under $100k/yr or $50/hr and when a range was offered, the highest number was used here for the calculations as we're in a very tight labor market and rates still lagging compared the value an email marketing professional will generate for your organization.
  • Only base salaries were used here for even comparisons. Bonuses, restricted stock and other benefits should be evaluated when choosing between two otherwise similar offers.
  • Because all these jobs have been pitched to me personally, they tend to skew towards SFMC.
  • Not all jobs are created equal.  There's a lot of similarities, but when pricing your opening, it's good to review other roles for similarities that go beyond quick averages like this.
 
Past Issues: