SFMC Campaign Specialist
State of Michigan (Comparably: 2.4)
Remote (U.S.)
Recruiter: Hitesh Pingle | harry@gsksolutions.com
Technology: SFMC
Industry: Government
Employment Type/Duration: Contract (12-month)
Remote: Yes
Pay Rate: $75/hr
DESCRIPTION/REQUIREMENTS
- This position will act as an expert for Salesforce Marketing Cloud for Service Offerings and End User Support. This is a part-time position working approximately 5-15 hours a week for 6 months. The position is “on call” and the candidate will need to be available when needed by the team. Potential room for growth.
- Duties Include:
- Train and support the Bureau of HIV and STI Programs (BHSP) on Marketing Cloud (MC) features and functions, including but not limited to:
- Train team on how we can use Journey Builder to support the Training and Events Unit with their communications related to events.
- Assist with altering data extensions and help train the team on adding/removing specific people.
- Assist with updating permissions— segregate different folders/components for different users and help train on this task. (Activating/deactivating accounts, resetting passwords/multifactor authentication, etc.)
- Identify solutions to solve complex problems leveraging Marketing Cloud features. (One pager instructions, facilitate training sessions and workgroups, etc.)
- Help update and alter automatic sends and provide training.
- Understand current Marketing Cloud implementation and assist with configuring features (like approvals) then provide training.
- Assistance with updating AMPscript and training on this process.
- Create additional templates as needed and train on this process.
- Create and present training resources for the basic Marketing Cloud functions in addition to the tasks outlined above.
- Consult on Marketing Cloud best practices, sharing tips/tricks for success.
- Provide root cause analysis of Marketing Cloud features working with BHSP and technical teams to isolate issues across Salesforce Service Cloud and Marketing Cloud.
- Identifying solutions in Marketing cloud and mitigation strategies for identified problems.
- Help perform regular audits to ensure information is flowing over correctly from Service Cloud to Marketing Cloud, and problem solve integration issues if they exist.
- Skills Required:
- Extensive experience and knowledge of Salesforce Marketing Cloud features and support.
- Knowledge of coding, specifically with AMPscript, SQL, HTML, and CSS.
- Experienced in facilitating training and publishing training materials.
- Experience documenting processes and explaining complex information in a simplistic manner.
- Experience with the bounce management process in Marketing Cloud and how to leverage with an integrated Salesforce CRM solution.
- Experienced in production support and problem solving for Salesforce Marketing Cloud, including Service Cloud Integrations.
- Be able to work directly with business/production owners on priorities and balance workloads.
- Strong written and verbal skills with the ability to simply explain technical topics to a non-technical audience.
- Other Preferred Skills:
- Experience with other Salesforce products, like Tableau.
- Travel: Not Specified (contact recruiter directly)
- Perks/Benefits: Not Specified (contact recruiter directly)