Email Marketing Jobs: 2022

Analysis: Last 50 Jobs #8

50 new jobs have met the criteria and been featured on the Email Marketing Jobs blog. Featured jobs were all pitched to me by recruiters. In order to be eligible, they had to include pay and be at least $50/hr or $100k/yr.

FULL-TIME 48%	REMOTE 80%
HOURLY $75 MEDIAN	ANNUALLY $148k MEDIAN

Full-Time Roles

24 out of 50 (48%) roles pitched were full-time roles.
Rates ranged from $100k/yr (one undisclosed company) to 220k/yr (also undisclosed)
The average was $152k/yr with a median of $148k/yr.

Contract Roles

Contract roles ranged from $50/hr (Carbonite & Webroot) to $110/hr (Cengage Learning and one undisclosed company).
The average was $76/hr and the median was $75/hr.

Where the Work is Done

Onsite and hybrid is up with (3 in California and Texas, 1 each in New York, New Jersey, Arizona and Toronto and one who didn't care where you worked as long as it was one of their offices.

Work for Us!

15 of the 50 roles were named companies this time around.

Banfield
Carbonite & Webroot
CBRE
Cengage Learning
Charles Schwab
Children's Health
CUNA Mutual Group
NYU Langone Health
Ponce Bank
Publix Super Markets
Reckitt
Reebok
Rent.
Sysco Foods
TCS

Recommendations -- How can you stand out in a crowded field?

MENTION PAY. Include the budgeted compensation range, at the very least the base salary.
RAISE YOUR RATES. These are the competition who are struggling to find candidates, the companies that aren't struggling are paying more and filling quickly.
GO FULL-TIME. If you're looking for a professional with years of experience, is a 6-month contract really your best offer?
BE SPECIFIC. Be specific about what you need, if necessary ask someone like me to help you refine your job description. The field attracts introverts with imposter syndrome. A poorly worded job description that asks for the moon is just asking to be dismissed.
UNDERSTAND THE FIELD. There's a lot of work involved in email marketing. Email Marketers who are also Web Developers, Copywriters or Designers are rare. You can try to find them, or set more reasonable expectations.
SOURCE INSTEAD OF SPAM. Instead of indiscriminately sending the job to everyone, practice sourcing - identify specific people and go after them. And if they're not interested, ask them for 2-3 people they'd recommend.

Reading List -- Some materials I like to share.

The Fine Print

This site does not post roles under $100k/yr or $50/hr and when a range was offered, the highest number was used here for the calculations as we're in a very tight labor market and rates still lagging compared the value an email marketing professional will generate for your organization.
Only base salaries were used here for even comparisons. Bonuses, restricted stock and other benefits should be evaluated when choosing between two otherwise similar offers.
Because all these jobs have been pitched to me personally, they tend to skew towards SFMC.
Not all jobs are created equal. There's a lot of similarities, but when pricing your opening, it's good to review other roles for similarities that go beyond quick averages like this.

Past Issues:

Analysis: Last 50 Jobs #7

Newer data (December 2022) available!

FULL-TIME 56%	REMOTE 92%
HOURLY $66 MEDIAN	ANNUALLY $150k MEDIAN

Full-Time Roles

28 out of 50 roles pitched were full-time roles. (56%, up from 54% last round)
Rates ranged from $100k/yr (Ponce Bank and one undisclosed company) to 230k/yr (undisclosed company)
The average was $154k/yr (down from $160k/yr) with a median of $150k/yr (down from $160k/yr)

Contract Roles

Contract roles ranged from $50/hr (College Board and two undisclosed companies) to $115/hr (undisclosed). In June the range was $50/hr to $110/hr.
The average was $69/hr (down from $77/hr) and the median was $66/hr (down from $70/hr)

Where the Work is Done

Onsite and hybrid was down slightly, with 4 roles (2 in California, 1 in Washington, 1 in Virginia).

Work for Us!

26 of the 50 roles were named companies this time around. This is up from 21 last round.

1stDibs
Ascension Technologies
Assurant
Capital One
Cloud for Good
Cognizant
College Board
Credera
CUNA Mutual Group
DELL Technologies
Fenom Digital
Fossil
Humana
League
LegalZoom
Plymouth Rock Assurance
Ponce Bank
Rosetree Solutions
Salesforce (x3)
Sysco Foods
TCS / Tata Consultancy Services (x2)
TCS for Better Business Bureau
Wyndham Hotels & Resorts

Recommendations -- How can you stand out in a crowded field?

MENTION PAY. Include the budgeted compensation range, at the very least the base salary.
RAISE YOUR RATES. These are the competition who are struggling to find candidates, the companies that aren't struggling are paying more and filling quickly.
GO FULL-TIME. If you're looking for a professional with years of experience, is a 6-month contract really your best offer?
BE SPECIFIC. Be specific about what you need, if necessary ask someone like me to help you refine your job description. The field attracts introverts with imposter syndrome. A poorly worded job description that asks for the moon is just asking to be dismissed.
UNDERSTAND THE FIELD. There's a lot of work involved in email marketing. Email Marketers who are also Web Developers, Copywriters or Designers are rare. You can try to find them, or set more reasonable expectations.
SOURCE INSTEAD OF SPAM. Instead of indiscriminately sending the job to everyone, practice sourcing - identify specific people and go after them. And if they're not interested, ask them for 2-3 people they'd recommend.

Reading List -- Some materials I like to share.

The Fine Print

This site does not post roles under $100k/yr or $50/hr and when a range was offered, the highest number was used here for the calculations as we're in a very tight labor market and rates still lagging compared the value an email marketing professional will generate for your organization.
Only base salaries were used here for even comparisons. Bonuses, restricted stock and other benefits should be evaluated when choosing between two otherwise similar offers.
Because all these jobs have been pitched to me personally, they tend to skew towards SFMC.
Not all jobs are created equal. There's a lot of similarities, but when pricing your opening, it's good to review other roles for similarities that go beyond quick averages like this.

Past Issues:

Analysis: Last 50 Jobs #6

FULL-TIME 54%	REMOTE 92%
HOURLY $70 MEDIAN	ANNUALLY $160k MEDIAN

Full-Time Roles

27 out of 50 roles pitched were full-time roles.
The minimum rate was $100k/yr (Digital Aura)
The maximum rate was $220k/yr (an SFMC Technical Specialist offered through PR)
The range ($100k/yr to $220k/yr) is down from the last report (April 2022), but the average was up to $160k/yr and with a median of $160k/yr compared to April's $149k/yr average and $145k/yr median.

Contract Roles

Contract roles ranged from $50/hr (Intuit) to $110/hr (undisclosed). In April the range was $50/hr to $120/hr.
The average was $77/hr (down from $83/hr) and the median was $70/hr (down from $80/hr)

Where the Work is Done

Onsite and hybrid was down slightly, with 4 roles in California. (I am pitched plenty of onsite roles in other states for non-email, so they're still out there trying to make RTO happen.)

Work for Us!

21 of the 50 roles were named companies this time around. A growing trend with agencies seems to be a willingness to indicate which client you'd be working with if you went to work for them.

AbbVie
Audible Inc.
Bed, Bath & Beyond
Cisco Meraki
Cognizant LEV
ComTec
Connective Talent
Crawford Group
Digital Aura (2x)
Epsilon
Gilead Sciences
IBM Marketing Consulting
IBM Marketing Consulting for Humana
Intuit
Ipsy
Kolter Solutions
Kroger
Lumen Technologies
Penrod
Salesforce Professional Services for Intercontinental Hotel Group
Skechers (2x)
Sogeti for Banner Health
VF Corporation
Wikimedia Foundation
Wipro

Recommendations -- How can you stand out in a crowded field?

MENTION PAY. Include the budgeted compensation range, at the very least the base salary.
RAISE YOUR RATES. These are the competition who are struggling to find candidates, the companies that aren't struggling are paying more and filling quickly.
GO FULL-TIME. If you're looking for a professional with years of experience, is a 6-month contract really your best offer?
BE SPECIFIC. Be specific about what you need, if necessary ask someone like me to help you refine your job description. The field attracts introverts with imposter syndrome. A poorly worded job description that asks for the moon is just asking to be dismissed.
UNDERSTAND THE FIELD. There's a lot of work involved in email marketing. Email Marketers who are also Web Developers, Copywriters or Designers are rare. You can try to find them, or set more reasonable expectations.
SOURCE INSTEAD OF SPAM. Instead of indiscriminately sending the job to everyone, practice sourcing - identify specific people and go after them. And if they're not interested, ask them for 2-3 people they'd recommend.

Reading List -- Some materials I like to share.

The Fine Print

This site does not post roles under $100k/yr or $50/hr and when a range was offered, the highest number was used here for the calculations as we're in a very tight labor market and rates still lagging compared the value an email marketing professional will generate for your organization.
Only base salaries were used here for even comparisons. Bonuses, restricted stock and other benefits should be evaluated when choosing between two otherwise similar offers.
Because all these jobs have been pitched to me personally, they tend to skew towards SFMC.
Not all jobs are created equal. There's a lot of similarities, but when pricing your opening, it's good to review other roles for similarities that go beyond quick averages like this.

Past Issues:

Analysis: Last 50 Jobs Posted #5

FULL-TIME 54%	REMOTE 80%
HOURLY $80 MEDIAN	ANNUALLY $145k MEDIAN

Full-Time Roles

27 out of 50 roles pitched were full-time roles.
The minimum rate was $100k/yr (Cisco)
The maximum rate was $255k/yr (an SFMC Lead/Architect offered through NLB)
The range ($100k/yr to $255k/yr) is up from the last report (February 2022), but the average was down to $149k/yr and with a median of $145k/yr compared to February's $163k/yr average and $160k/yr median.

Contract Roles

Contract roles ranged from $50/hr (two undisclosed roles) to $120/hr (undisclosed). In February the range was $50/hr to $110/hr.
The average was $83/hr (up from $75/hr in February) and the median was $80/hr (up from $73/hr)

Where the Work is Done

Onsite and hybrid was up this time, with 5 roles in California, and 1 each in Georgia, Texas, Washington and Paris, France. (Again, this are just what recruiters are pitching me.)

Work for Us!

21 of the 50 roles were named companies this time around. A growing trend with agencies seems to be a willingness to indicate which client you'd be working with if you went to work for them.

Abbvie
Bounteous
Cisco
Cognizant
College Board
Cox Automotive
Crowd Cow
Deloitte Digital
Facet Wealth
Gspann for Rodan + Fields
Hirect
Holiday Inn Club Vacations (2x)
KPMG
Mphasis for AFLAC
Robert Half
Smart Solutions, Inc.
TCS for Microsoft
Uber
Visionsoft Consulting
World Travel Holdings

Recommendations -- How can you stand out in a crowded field?

MENTION PAY. Include the budgeted compensation range, at the very least the base salary.
RAISE YOUR RATES. These are the competition who are struggling to find candidates, the companies that aren't struggling are paying more and filling quickly.
GO FULL-TIME. If you're looking for a professional with years of experience, is a 6-month contract really your best offer?
BE SPECIFIC. Be specific about what you need, if necessary ask someone like me to help you refine your job description. The field attracts introverts with imposter syndrome. A poorly worded job description that asks for the moon is just asking to be dismissed.
UNDERSTAND THE FIELD. There's a lot of work involved in email marketing. Email Marketers who are also Web Developers, Copywriters or Designers are rare. You can try to find them, or set more reasonable expectations.
SOURCE INSTEAD OF SPAM. Instead of indiscriminately sending the job to everyone, practice sourcing - identify specific people and go after them. And if they're not interested, ask them for 2-3 people they'd recommend.

Reading List -- Some materials I like to share.

The Fine Print

This site does not post roles under $100k/yr or $50/hr and when a range was offered, the highest number was used here for the calculations as we're in a very tight labor market and rates still lagging compared the value an email marketing professional will generate for your organization.
Only base salaries were used here for even comparisons. Bonuses, restricted stock and other benefits should be evaluated when choosing between two otherwise similar offers.
Because all these jobs have been pitched to me personally, they tend to skew towards SFMC.
Not all jobs are created equal. There's a lot of similarities, but when pricing your opening, it's good to review other roles for similarities that go beyond quick averages like this.

Past Issues:

Analysis: Last 50 Jobs Posted #4

Newer data: April 2022

FULL-TIME 48%	REMOTE 94%
HOURLY $73 MEDIAN	ANNUALLY $160k MEDIAN

Full-Time Roles

24 out of 50 roles pitched were full-time roles.
The minimum rate was $100k/yr (Stride)
The maximum rate was $250k/yr (a Director role offered through HAYS Recruiting)
The range ($100k/yr to $250k/yr) is up from January, and the the average was up to $163k/yr and with a median of $160k/yr compared to January's $154k/yr average and $153k/yr median.

Contract Roles

Contract roles ranged from $50/hr (Newell Brands and two undisclosed roles) to $110/hr (undisclosed). In January the range was $52/hr to $150/hr.
The average was $75/hr (down from $80/hr in December) and the median was $73/hr (down from $78/hr)

Where the Work is Done

Only 3 roles were required to take place in an office (though most were temporarily quarantined until COVID is over, whenever that will be) -- 1 offered Dallas, Texas or Atlanta and there was 1 each for California and Washington state.

Work for Us!

22 of the 50 roles were named companies this time around:

AGCO
Auction . com
Audible
Bed Bath & Beyond
E&Y
Google
IBM
Identity and Access Solutions
Marrina Decisions
Mindtree for Google
MPower Consulting for GREY Midwest
Newell Brands
Platform 6
Playable
Real Chemistry
rockITdata
Salesforce
Stride
Technuf
Traction on Demand
Vertisystem
Virtusa

Recommendations -- How can you stand out in a crowded field?

MENTION PAY. Include the budgeted compensation range, at the very least the base salary.
RAISE YOUR RATES. These are the competition who are struggling to find candidates, the companies that aren't struggling are paying more and filling quickly.
GO FULL-TIME. If you're looking for a professional with years of experience, is a 6-month contract really your best offer?
BE SPECIFIC. Be specific about what you need, if necessary ask someone like me to help you refine your job description. The field attracts introverts with imposter syndrome. A poorly worded job description that asks for the moon is just asking to be dismissed.
UNDERSTAND THE FIELD. There's a lot of work involved in email marketing. Email Marketers who are also Web Developers, Copywriters or Designers are rare. You can try to find them, or set more reasonable expectations.
SOURCE INSTEAD OF SPAM. Instead of indiscriminately sending the job to everyone, practice sourcing - identify specific people and go after them. And if they're not interested, ask them for 2-3 people they'd recommend.

Reading List -- Some materials I like to share.

The Fine Print

This site does not post roles under $100k/yr or $50/hr and when a range was offered, the highest number was used here for the calculations as we're in a very tight labor market and rates still lagging compared the value an email marketing professional will generate for your organization.
Only base salaries were used here for even comparisons. Bonuses, restricted stock and other benefits should be evaluated when choosing between two otherwise similar offers.
Because all these jobs have been pitched to me personally, they tend to skew towards SFMC.
Not all jobs are created equal. There's a lot of similarities, but when pricing your opening, it's good to review other roles for similarities that go beyond quick averages like this.

Past Issues:

Analysis: Last 50 Jobs Posted #3

Newer data: February 2022

FULL-TIME 46%	REMOTE 82%
HOURLY $78 MEDIAN	ANNUALLY $153k MEDIAN

Full-Time Roles

23 out of 50 roles pitched were full-time roles.
The minimum rate was $100k/yr (Tata Consultancy and Avantax)
The maximum rate was $215k/yr (OpenText - with a low end that started at $100k, they hit both ends of the range)
The range ($100k/yr to $215k/yr) is unchanged from December, but the the average was up to $154k/yr and with a median of $153k/yr compared to December's $145k/yr average and $140k/yr median.

Contract Roles

Contract roles ranged from $52/hr (Gilead Sciences) to $150/hr (an undisclosed SFMC Architect role, now filled). In December the range was $50/hr to $140/hr.
The average was $80/hr (up from $75/hr in December) and the median was $78/hr (up from $70/hr)

Where the Work is Done

Only 9 roles were required to take place in an office (though most were temporarily quarantined until COVID is over, whenever that will be) -- 2 offered multiple locations within the U.S., 2 were in California and 1 each for Connecticut, Illinois, New Jersey, Texas and Washington.

Work for Us!

24 of the 50 roles were named companies this time around:

Allstate Insurance
American Heart Association
American Medical Association
Avantax
Blue Shield of California
Bubblebox
Capgemini
Capital One
Computer Aid
Epsilon
Gilead Sciences
GoDaddy
Merck
NetJets
OpenText
Petco (x2)
Plative
ResortPass
TA Digital
Tata Consultancy Services (x2)
Thrilling
Twitter

Recommendations -- How can you stand out in a crowded field?

MENTION PAY. Include the budgeted compensation range, at the very least the base salary.
RAISE YOUR RATES. These are the competition who are struggling to find candidates, the companies that aren't struggling are paying more and filling quickly.
GO FULL-TIME. If you're looking for a professional with years of experience, is a 6-month contract really your best offer?
BE SPECIFIC. Be specific about what you need, if necessary ask someone like me to help you refine your job description. The field attracts introverts with imposter syndrome. A poorly worded job description that asks for the moon is just asking to be dismissed.
UNDERSTAND THE FIELD. There's a lot of work involved in email marketing. Email Marketers who are also Web Developers, Copywriters or Designers are rare. You can try to find them, or set more reasonable expectations.
SOURCE INSTEAD OF SPAM. Instead of indiscriminately sending the job to everyone, practice sourcing - identify specific people and go after them. And if they're not interested, ask them for 2-3 people they'd recommend.

Reading List -- Some materials I like to share.

The Fine Print

This site does not post roles under $100k/yr or $50/hr and when a range was offered, the highest number was used here for the calculations as we're in a very tight labor market and rates still lagging compared the value an email marketing professional will generate for your organization.
Only base salaries were used here for even comparisons. Bonuses, restricted stock and other benefits should be evaluated when choosing between two otherwise similar offers.
Because all these jobs have been pitched to me personally, they tend to skew towards SFMC.
Not all jobs are created equal. There's a lot of similarities, but when pricing your opening, it's good to review other roles for similarities that go beyond quick averages like this.

Past Issues:

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