SFMC Architect
Adventist Health System (Comparably: ?)
Remote (U.S.)
Recruiter: Raghu Sai, Technical Recruiter, TekWay Inc. | 630.372.8433 | raghu@tekwayinc.com
Technology: SFMC
Industry: Health
Employment Type/Duration: Contract (12-months)
Remote: Yes
Pay Rate: $90/hr on W2
DESCRIPTION/REQUIREMENTS
- Adventist Health is looking to implement a Customer Data Platform (CDP) solution, likely Salesforce Data Cloud, to unify their customer data and derive deeper insights. The goal is to empower their 'front stage' workforce.
- Responsible for designing and implementing the overall architecture of the Customer Data Platform (CDP) to unify data from various sources and create a single view of the customer.
- Collaborate with the business and IT teams to understand the organization\'s data and analytics requirements, and translate them into a scalable and flexible CDP architecture.
- Evaluate and select the appropriate Salesforce CDP tools and technologies, such as the Salesforce Marketing Cloud and Personalization Engine, to meet the organization\'s needs.
- Ensure the CDP architecture aligns with the organization\'s data management and governance policies, as well as any regulatory requirements.
- Work closely with the CDP lead analyst and engineer to define data models, data flows, and integration points between the CDP and other systems, such as Salesforce, Snowflake, and Amplitude.
- Provide technical leadership and mentorship to the CDP team, ensuring the implementation is executed efficiently and effectively.
- Continuously monitor and optimize the CDP architecture to improve performance, scalability, and reliability.
- Collaborate with the marketing and digital teams to ensure the CDP supports the organization\'s personalization and customer engagement initiatives.
- Top Skills:
- Strong understanding of the Salesforce ecosystem, including the Marketing Cloud, Personalization Engine, and Data Cloud.
- Expertise in data management and unifying data sources to create a single view for analytics
- Ability to plan and architect the data infrastructure to support the CDP implementation, including evaluating data sources and ensuring they are ready
- Experience in aligning the technical solution with the business objectives and use cases, particularly in the consumer space
- Collaborative skills to work effectively with cross-functional teams like marketing and care advocacy
Perks/Benefits: Not Specified (contact recruiter directly)