SFMC Automation Expert
CoreBridge Financial (Comparably: 3)
Remote (U.S.)
Recruiter: Pranay Basoor, Associate Talent Acquisition, iTech Solutions | 703.637.2242 | pranay.basoor@ampcus.com
Technology: SFMC
Industry: Financial
Employment Type/Duration: Contract (12-month+)
Remote: Yes
Pay Rate: $100/hr on W2
DESCRIPTION/REQUIREMENTS
- Corebridge is looking for a Marketing Automation expert to support its three product lines on a contract basis. The candidate will assist the Marketing Automation leadership with architecting solutions and provide technical support in a fast-paced environment. The ideal candidate is a self-starter who can work independently and as part of a team, can follow instructions without skipping steps, and isn’t afraid to ask questions or for help when needed.
- Key Responsibilities (including, but not limited to):
- Consult with internal business teams (customers) to uncover business requirements, develop a technical strategy, and effectively create technical solutions from customer requirements.
- Develop cloud pages from scratch to process data and submit data to SFMC / SFDC using SSJS and API calls.
- Develop emails with Ampscript and dynamic content matrixes.
- Build complex journeys and automations with SFMC.
- Build reports with SFMC and/or Marketing Cloud Intelligence (MCI).
- Comprehend, Interpret, and support complex front-end technical and operational environments.
- Partner with Data Architecture, Marketing, Operations, Creative, and Communication teams to adopt best practices and align technologies with business use cases.
- Collaborate and act as a liaison between external vendors and internal teams to facilitate program execution, project, and task management.
- Create, troubleshoot, and execute on data extensions, subscriber imports, and group creation based on data filters.
- Job Requirements
- 15+ years of hands-on experience with Salesforce Marketing Cloud (formerly ExactTarget)
- Proven experience using SFMC marketing cloud components and how they interact & integrate with each other: Email Studio, Mobile Studio (SMS), Advertising, Web Studio, Personalization, Analytics Builder, Journey Builder, Content Builder, and Contact Builder.
- Marketing, project management, business case, and Salesforce Marketing Cloud implementation experience
- 10+ years of email marketing experience as a primary focus.
- 8+ years of email analytics experience and must understand how metrics are derived, how they relate to, and impact marketing efforts.
- Knowledge of email best practices, CAN-SPAM & CCPA laws, and deliverability improvement/maintenance.
- Solid technical background with a general understanding of related MarTech technologies (i.e., site analytics, CMS, Marketing Cloud Intelligence (MCI), site tagging, optimization platforms, etc.)
- Working knowledge of SFMC SQL and Standard SQL (Snowflake).
- Fluency in Ampscript, SSJS, HTML, JavaScript, and CSS.
- Strong understanding of UTMs and tracking campaigns of a customer journey.
- Experience with API integrations (REST/SOAP).
- Exposure to integrations, developing & executing data migrations.
- Baseline understanding of Salesforce Sales Cloud or how CRMs work generally and of Salesforce Marketing Cloud Connector (MCC).
- Preferred, but not required:
- Knowledge of the Aprimo Project Management Software
- Experience with Email on Acid or other email testing software
- Microsoft Excel data manipulation (Vlookup, pivot tables, etc.)
- Knowledge of Attribution Models / Data Analytics
- Financial Services, specifically Annuity Products, Life Insurance, and Group Retirement
- B2B and B2C distribution models
- Understanding the corporate and bulk email environments is a plus, including spam software, Sender Authentication Package (SFMC), SPF, DKIM, and DMARC
- Professional Qualities
- Well organized. Attention to detail is a must.
- Ability to work autonomously in a fast-paced environment.
- Strong problem solver.
- Can comfortably work independently and as part of a team.
- Excellent interpersonal skills.
- Capable of managing multiple projects simultaneously.
- Can adapt to frequently changing priorities.
- Isn’t afraid to ask questions or for help.
- Can extrapolate solutions from existing processes.
- Note: Local (Woodland Hills, Calif.) is preferred,remote is ok, and Pacific/Central time zone is preferred
Perks/Benefits: Not Specified (contact recruiter directly)